Overview of the African Two-Wheeler Market The African market for two-wheelers is characterized by its unique demands, shaped by economic conditions, infrastructure, and cultural preferences. As a continent with diverse terrains and a growing middle-class population, motorcycles have become a preferred mode of transport for their affordability, fuel efficiency, and versatility. Indian manufacturers, notably Bajaj Auto and TVS Motor Company, have leveraged these factors to establish a strong foothold in the market. What African Consumers Expect from Motorcycles African consumers prioritize practicality, durability, and cost-effectiveness when choosing motorcycles. The key features they seek include: Robust Design: Motorcycles must withstand the challenges of uneven terrains and poor road infrastructure. Fuel Efficiency: With fuel costs being a significant concern, bikes that offer better mileage are highly favored....